WHO WE ARE

ABOUT US

OUR PURPOSE

We believe that every business can do more.

Our Vision is to become the TRUSTED partner of valued clients in finding solution to their most pressing business problem. As a Mission, we exist to help businesses at any stage in the life cycle – startup, growth or mature – to take bold steps to solve challenges, discover opportunities that they may have never thought of and achieve the outcomes they are aiming for.

We work with clients like you who want to create positive change and bring their business to new heights. And, we measure our success with your success.

OUR CORE VALUES

FOUNDER STORY

Aruel Montecillo Cortes, MBA

Aruel Cortes spent more than 20 years in sales and marketing. He worked in the Asia Pacific Region for a multinational pharmaceutical company and oversaw Taiwan, Hong Kong, India, Thailand, Malaysia, Singapore and the Philippines.

Throughout his career, Aruel engaged with a variety of businesses particularly start-ups and mature small and medium enterprises (SMEs). Because of this, he acquired unique insights into their needs and challenges in the face of disruptive emerging technologies and changing customer behavior.

While pursuing his MBA degree at the Hong Kong University of Science and Technology and London Business School, Aruel began consulting independently with start-up firms in Hong Kong. Believing that each business can do more and how much help external support can provide, he eventually decided to do consulting full-time.

Right after completing his MBA degree, Aruel founded CORTELO Management Consulting, tapping the expertise of other like-minded professionals in his network.

CORTELO aims to help start-up and SMEs improve performance by providing quality consulting and training services using a customized approach tailored to their needs and business situation, with customers at the front and center of their strategy.

Aruel is a registered nurse and received training with certification from highly reputable institutions including Northwestern University – Kellogg School of Management, Google Analytics and Hubspot on digital marketing strategies, data, automation, AI and analytics.

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